Luxury Travel and Hospitality PR & Marketing

At Green Purse, we specialize in helping luxury hospitality hotel properties connect with affluent travelers. With 15 years of experience targeting affluent consumers in a variety of sectors, we understand the nuances of reaching and engaging affluent audiences who value curated, elevated experiences. Our research, public relations and marketing services are tailored for luxury hotel properties delivering results that inspire bookings, elevate brand visibility, and foster guest loyalty.

Guest Experience Audit

See your property through your guests’ eyes.

Gain invaluable insights into how your guests experience your property, from the smallest details to the big picture. With years of expertise in understanding consumer behavior, we provide tailored recommendations to elevate guest satisfaction and set your property apart. Perfect for boutique hotels ready to refine their experience and create unforgettable stays. Our audits evaluate on-site experiences, guest feedback, eco-conscious appeal, and marketing effectiveness—culminating in a tailored report designed to help boutique hotels create unforgettable stays.

Why it matters: Exceptional guest experiences drive loyalty, rave reviews, and more bookings.

Public Relations & Marketing Services

Media Relations & Editorial Coverage

• Proactively pitch and secure features in top-tier travel, lifestyle, and luxury media outlets (e.g., Condé Nast Traveler, Travel + Leisure, Robb Report).

• Craft compelling news releases, media kits, and story angles to garner editorial coverage from journalists and influencers.

• Host press trips and experiential events to showcase your property’s unique offerings.

Marketing Campaigns

• Design and execute campaigns to attract travelers within key target markets.

• Highlight the distinct character of your hotel properties, emphasizing proximity to local attractions and cultural experiences.

Social Media Management

• Develop a curated content strategy for platforms like Instagram, Facebook, and YouTube to captivate affluent travelers.

• Produce high-quality visuals and storytelling that showcase your property’s experiences, lifestyle and offers.

• Engage directly with your social media community to build relationships, drive awareness and book reservations.

Influencer & VIP Marketing

• Partner with niche and luxury influencers to showcase your property authentically to their affluent audiences.

• Plan exclusive VIP stays or collaborations to amplify visibility and enhance credibility.

Event Planning & Brand Activations

• Organize unforgettable events, from launch parties to experiential activations, that align with your brand’s luxury positioning.

• Elevate the guest experience with curated touches that leave a lasting impression.

Content Creation

• Craft compelling blogs, videos, and editorial-style content to drive engagement and website traffic.

• Tell your property’s story in a way that resonates with discerning travelers.

Sustainability Storytelling

• Highlight your commitment to sustainability and eco-luxury, a growing priority for affluent travelers.

• Create campaigns that showcase sustainable practices, farm-to-table dining, and partnerships with local communities.

Why Green Purse PR?

• Proven Track Record: 15 years of experience marketing to affluent audiences.

• Deep Consumer Insight: Expertise in affluent consumer behavior, from luxury shopping to travel preferences.

• Tailored Approach: Boutique services designed to fit your property’s unique brand and market positioning.

• Results-Driven: We focus on strategies that translate into bookings, loyalty, and long-term brand recognition.

Let’s collaborate to bring your hotel’s story to life and inspire your guests to discover, indulge, and return.