Growing Market Visibility

- Grocery Retail Marketing & PR for CPG Brands -

Helping Specialty Food & Agriculture Brands Drive Sell-Through in U.S. Retail

About Green Purse

Founded in 2010 in Washington, DC, Green Purse is a boutique shopper marketing & communications consultancy. Specializing in agriculture, food, beverage, and CPG, we help companies understand consumers and grow their market visibility through media coverage, expert visibility and events. We treat every client’s company as if it were our own, with a deep commitment to elevating reputations, amplifying visibility, and driving measurable results. With nearly two decades of experience, we have earned a reputation as a trusted partner, passionate about crafting narratives that truly resonate. Read more about Green Purse here.

Visibility is everything

Consumers are constantly discovering new brands — scrolling online, browsing store aisles, sharing recommendations. The question is: are they finding you? Green Purse helps you rise above the noise and stand out to the audiences who matter most.

→ Let’s talk about making your brand unmissable.

Work With Green Purse

Quick Wins

On demand webinars, custom workshops or brainstorming sessions for visibility into U.S. grocery retail landscape & shopper behavior

Project Based Support

Short-term projects providing visibility into shopper behavior through qualitative shopper research — shop-alongs & in-home ethnographies.

Ongoing Retainers

Ongoing growth partnerships focused on increasing your visibility with U.S. retailers and shoppers to drive awareness, influence & sales.

Why We Do This Work

Green Purse believes the most powerful stories start at the source—the people, places, and processes behind the products we enjoy every day. Whether it’s food grown on family farms, beverages crafted with heritage and expertise, or large-scale brands reaching millions of households, origin stories shape how we connect with what we consume. Our work is rooted in a deep understanding of agriculture, food, and beverage—combined with a passion for uncovering the unique qualities that make each brand’s journey worth sharing. From iconic products that define entire categories to niche offerings with distinct provenance, we help companies of all sizes bring their stories to life in ways that connect, inspire, and endure.

A smiling woman with long, curly brown hair in an outdoor setting with green foliage background.

Get to know Green Purse Founder & CEO, Lisa Mabe

Lisa Mabe is a sought-after speaker and marketing strategist with deep expertise in global agriculture, specialty food, and natural products. Drawing on nearly two decades of experience studying the grocery retail landscape worldwide and consumer behavior across cultures, she helps brands understand what drives today’s shoppers — and how to win in the complex and quickly-changing American marketplace.

Discover Lisa’s background →

How well do you know your shoppers?

Our signature consumer insights services—Shopper Field Trips and Voice of the Shopper—deliver unmatched understanding of consumer behavior and retail trends.