About Green Purse

Founded in 2010 in Washington, DC, Green Purse is a boutique communications & marketing consultancy led by seasoned expert Lisa Mabe. Specializing in the natural products industry, we help early-stage companies grow their public presence, building stronger brands through creative storytelling, strategic engagement, and meaningful connections.

At Green Purse, we treat every client’s brand as if it were our own, with a deep commitment to elevating reputations, amplifying visibility, and driving measurable results. With nearly two decades of experience, Lisa has earned a reputation as a trusted partner, passionate about crafting narratives that truly resonate.

We see ourselves as an extension of your team, delivering personalized, hands-on support. With precision and heart, we bring your brand’s unique story to life — sparking inspiration, forging lasting impressions, and ultimately creating real impact where it matters most.

Lisa Mabe, Founder

Lisa Mabe is the Founder of Green Purse based in Washington, DC. Since launching her company in 2010, Lisa has brought over 18 years of expertise in marketing, communications, public relations, and consumer research to her work. She has partnered with leading global brands, delivering campaigns that drive engagement, influence, and sales.

At Green Purse, Lisa is the sole consultant, providing personalized, high-touch service. To ensure top-quality execution, she collaborates with a network of trusted partners, including designers, videographers, and other specialists as needed. Lisa is known for her ability to translate consumer insights into actionable strategies, helping brands authentically connect with their audiences.

In addition to leading Green Purse, Lisa manages sister companies USA Market Tours and USA Market Research, further extending her expertise in consumer behavior and retail landscapes.

A recognized thought leader, Lisa frequently speaks at industry events worldwide and is regularly quoted in business media. She is also a dynamic workshop leader, offering consumer insights training to help brands deepen their understanding of key audiences.

Before founding her own consultancy, Lisa worked at top agencies, including the creative agency, Mullen Lowe U.S. (in the marketing-to-women practice) and communications agency, Burson.

When not working on Green Purse client’s businesses, Lisa is leading retail tours across the country and conducting consumer research. Outside of work, Lisa enjoys spending time with her family, traveling around the world, planting flowers, and riding horses.

Industry Expertise: Specializing in natural & organic products, specialty foods, grocery retail, meats, regenerative agriculture, and consumer packaged goods. Lisa has a particular focus on premium agrifood products such as meat, honey, and other high-quality offerings that emphasize sustainability, better ingredients and quality.

Consumer Expertise: With a deep understanding of diverse consumer segments, Lisa excels in premium shoppers, marketing to women, moms & parents, natural & organic buyers, faith-based consumers, values-driven shoppers, luxury and environmentally-conscious audiences.

Retailer Expertise: Expert in targeting shoppers across leading grocery retailers like Whole Foods Market and fashion retailers like Nordstrom, Lisa crafts strategies that resonate with discerning customers who seek quality, sustainability, and authenticity. Lisa’s close working relationship with retailers is a valuable asset to Green Purse clients.

Awards & Recognition: Lisa's innovative work earned the prestigious Advertising Research Foundation’s David Ogilvy Award for a digital media campaign with Saffron Road and Whole Foods Market, targeting Muslim shoppers during Ramadan, which increased sales by 300%. She played a pivotal role in launching the USA’s first shopper marketing campaign for American Muslim consumers and spearheaded the first fashion retail display promoting regenerative agriculture for Ugg, by Deckers, in collaboration with Land to Market and Savory Institute.

Global Expertise

Green Purse is based in Washington, DC, but with frequent, extended stays in Sydney and Dubai each year, we’re uniquely positioned to support clients across Asia Paciffic and the Middle East. This international presence allows us to offer timely, local insights and in-person collaborations as projects require.

Our founder has been invited to share expertise at leading industry conferences and summits around the world. These engagements reflect not just knowledge, but real-world insights gained from working with clients to connect meaningfully with diverse consumer groups.

We’ve spoken on topics that challenge assumptions, spark new ideas, and help brands create authentic connections with a wide range of audiences. From discussing how brands can better connect with premium natural shoppers at Natural Products Expo West in California to engaging with Muslim consumers keeping a halal lifestyle at the World Halal Forum in Kuala Lumpur, our insights help brands drive real results.

Some of our recent global speaking engagements include:

  • Natural Products Expo West | Anaheim, CA

  • Regenerative Earth Summit | Boulder, CO

  • SupplySide West | Las Vegas, NV

  • Naturally Good Business Summit | Sydney, Australia

  • World Halal Forum | Kuala Lumpur, Malaysia

  • American Muslim Consumer Conference | NYC

  • MediaPost Engage Millennials Conference | NYC