About Green Purse

Founded in 2010 in Washington, DC, Green Purse is a boutique communications & marketing consultancy led by seasoned expert Lisa Mabe. Specializing in natural & specialty products, we help companies grow their public presence, building stronger brands through creative storytelling, strategic engagement, and meaningful connections.

At Green Purse, we treat every client’s brand as if it were our own, with a deep commitment to elevating reputations, amplifying visibility, and driving measurable results. With nearly two decades of experience, Lisa has earned a reputation as a trusted partner, passionate about crafting narratives that truly resonate.

We see ourselves as an extension of your team, delivering personalized, hands-on support. With precision and heart, we bring your brand’s unique story to life — sparking inspiration, forging lasting impressions, and ultimately creating real impact where it matters most.

Lisa Mabe, Founder

Lisa Mabe is the powerhouse behind Green Purse, a boutique consultancy based in Washington, DC. Known for her creative approach and sharp consumer insights, Lisa partners with top global brands to craft impactful campaigns that drive engagement, influence, and sales.

As a hands-on consultant, Lisa provides personalized, high-touch service, assembling expert teams of designers, videographers, and other creative specialists to bring her clients’ visions to life. She has a knack for turning complex consumer behavior into actionable strategies that help brands connect authentically with their audiences.

Lisa's expertise extends beyond Green Purse through her sister company, USA Market Tours, where she leads immersive retail experiences, decoding consumer trends and retail landscapes for businesses from around the globe.

A sought-after speaker and dynamic workshop leader, Lisa frequently graces industry events worldwide and is often quoted in leading business media. Her workshops offer brands fresh insights into key consumer groups, helping them build meaningful connections.

Before launching her consultancy, Lisa worked at top agencies like Mullen Lowe U.S. (in the marketing-to-women practice) and Burson.

When she’s not championing client success, Lisa can be found leading retail tours, conducting consumer research, or indulging her love for travel, flower gardening, and horseback riding.

Industry Expertise: Lisa specializes in natural & organic products, specialty foods, grocery retail, meats, and regenerative agriculture. She has a distinct focus on premium agrifood products, including meat and honey, emphasizing sustainability and superior ingredients.

Consumer Insight: With a deep understanding of diverse consumer segments, Lisa excels in reaching affluent consumers, women, parents, natural & organic buyers, faith-based shoppers, and environmentally-conscious, values-driven, and luxury audiences.

Retail Strategy: Lisa is an expert in targeting shoppers across leading grocery retailers like Whole Foods Market and fashion retailers like Nordstrom, crafting strategies that prioritize quality, sustainability, and authenticity. Her strong relationships with retailers provide valuable insights for Green Purse clients.

Awards & Recognition: Lisa's innovative campaigns have earned prestigious accolades, including the ARF David Ogilvy Award for a Saffron Road and Whole Foods Market campaign that increased sales by 300%. She also spearheaded the USA’s first fashion retail display promoting regenerative agriculture for UGG in collaboration with Deckers, Land to Market, and the Savory Institute.

Global Expertise

Green Purse is based in Washington, DC, but with frequent, extended stays in Sydney and Dubai each year, we’re uniquely positioned to support clients across Asia Paciffic and the Middle East. This international presence allows us to offer timely, local insights and in-person collaborations as projects require.

Our founder has been invited to share expertise at leading industry conferences and summits around the world. These engagements reflect not just knowledge, but real-world insights gained from working with clients to connect meaningfully with diverse consumer groups.

We’ve spoken on topics that challenge assumptions, spark new ideas, and help brands create authentic connections with a wide range of audiences. From discussing how brands can better connect with premium natural shoppers at Natural Products Expo West in California to engaging with Muslim consumers keeping a halal lifestyle at the World Halal Forum in Kuala Lumpur, our insights help brands drive real results.

Some of our recent global speaking engagements include:

  • Natural Products Expo West | Anaheim, CA

  • Regenerative Earth Summit | Boulder, CO

  • SupplySide West | Las Vegas, NV

  • Naturally Good Business Summit | Sydney, Australia

  • World Halal Forum | Kuala Lumpur, Malaysia

  • American Muslim Consumer Conference | NYC

  • MediaPost Engage Millennials Conference | NYC