Our Public Relations Capabilities
At Green Purse PR, we specialize in building the public presence of early-stage brands in the natural products space, particularly food, beverage, and CPG brands that cater to wellness-conscious consumers. Our comprehensive public relations capabilities include:
Our Retail Marketing & Shopper Engagement Program strengthens relationships with key retail partners while increasing brand visibility and driving product sales across priority accounts. This service includes retailer-specific shopper marketing campaigns, retail events like brand activations and product sampling, and educational programs that empower retail partners. With data-driven insights and detailed reporting, we ensure impactful storytelling and measurable results at scale.
Media Relations & Brand Awareness
We secure top-tier media coverage that introduces your brand and products to both trade and consumer outlets, including TV, newspapers, magazines, podcasts, radio and blogs. Through earned editorial coverage, we showcase your brand’s story, products, and thought leaders, positioning you for maximum visibility and credibility.
Retail Marketing & Shopper Engagement Program
Social Media & Digital Comms
We specialize in crafting and delivering authentic, meaningful content that resonates with your audience across digital and social media platforms. From blogs and newsletters to social media posts and visual content, we fuel your digital communications with purpose-driven narratives, ensuring your brand always have something valuable to share.
Brand Safeguarding & Crisis Comms
Protect and strengthen your brand by addressing challenges head-on with proactive solutions. We offer tailored strategies to manage potential issues before they escalate, ensuring your brand's message stays clear, consistent, and resilient in the face of uncertainty or reputational risks.
Thought Leadership & Expert Positioning
Establish your brand as a thought leader in the natural products industry with a strategic focus on expert visibility. We create narratives that showcase your expertise, securing speaking engagements, podcast features, and media placements to position you as an industry authority. These efforts increase credibility, influence, and lasting engagement with consumers and key stakeholders alike.
Brand Experience Events
Video Storytelling & Success Stories
We craft engaging video content that brings your brand's story to life. Whether it's sharing your origin story, showcasing your products in action, or featuring customer testimonials, our video storytelling creates narratives that resonate. From sustainable sourcing to product success stories, each video is designed to build trust, inspire, and connect with your audience in the natural products space.
Bring your brand to life with immersive events that captivate and connect stakeholders on a personal level. From curated farm-to-table dinners and influencer brand experiences to exclusive launch events for media and industry leaders, we design experiences that create lasting impressions and deepen relationships. Through innovative, tailored events, we make your brand’s story unforgettable for those who matter most.
Partnerships & Influencer Relations
Leverage strategic collaborations to elevate your brand's credibility. We help you align with key partners like third-party certifications and influential voices, from subject matter experts to lifestyle gurus. Whether it's a scientist or a wellness expert, we ensure your brand's message reaches the right audiences, and builds meaningful consumer connections.
