Social Media Services for DC’s Cultural Institutions

At Green Purse, we specialize in crafting thoughtful and engaging social media strategies for cultural institutions in the Washington, DC area. From museums to gardens, historic homes, and family-owned farms, we help privately owned organizations like yours share their stories, inspire your community, and attract new audiences.

What We Do

We create and manage digital and social media campaigns tailored specifically to your unique mission and offerings. By blending creativity, strategy, and a deep understanding of your audience, we’ll keep your online presence vibrant and impactful.

Our Approach

Content Planning

Develop monthly calendars highlighting events, behind-the-scenes insights, and seasonal themes.

Incorporate awareness days and thought leadership from your team.

Content Creation

Write compelling captions and develop visuals using your existing library or custom-created assets.

Optional: Photography, video production, or graphic design for your unique needs.

Content Publishing

Optimize posts for platforms like Instagram, Facebook, and YouTube.

Consistent posting to keep your audience engaged.

Community Engagement

Moderate comments and respond to questions to foster a strong connection with your followers.

Keep your audience informed and inspired.

Performance Reporting

Provide monthly reports on audience growth, engagement, and top-performing content.

Offer actionable insights to continually improve your strategy.

Driving Website Engagement

Use social media to drive traffic to your website for deeper engagement and meaningful actions, like exploring events, donating, or learning more.

Who We Work With

We partner with some of the most inspiring cultural institutions in the Washington, DC area, including:

Museums and galleries like The Phillips Collection and Hillwood Estate.

Gardens and historic homes such as Tudor Place and Dumbarton Oaks.

Farms and wineries like Butler’s Orchard and Rocklands Farm.

If your organization thrives on connecting with your community, we’ll help amplify your message to make a bigger impact online.

Why Green Purse?

Founded by award-winning public relations expert Lisa Mabe, Green Purse brings over 18 years of experience managing social media and digital content for leading organizations. We’re based in the DC area and pride ourselves on being easy to work with, taking the weight of social media off your shoulders while staying aligned with your goals.

Whether it’s sharing the beauty of your gardens, showcasing your exhibits, or inspiring visitors with educational content, we’ll work closely with you to craft an online presence that reflects your mission and vision.

Let’s Work Together

Ready to elevate your cultural institution’s social media? Let’s discuss how we can help your organization engage audiences, tell your story, and inspire action.

Contact us today to get started!