Turning Shopper Insights into Market Growth

For Global Agriculture, Food & Beverage

About Green Purse

Our work uncovers deep consumer insights and grows market visibility.

Founded in 2010 in Washington, DC, Green Purse is a boutique communications & marketing consultancy. Specializing in agriculture, food and beverage, we help companies understand consumers and grow their public presence through media coverage, expert visibility and events. At Green Purse, we treat every client’s company as if it were our own, with a deep commitment to elevating reputations, amplifying visibility, and driving measurable results. With nearly two decades of experience, we have earned a reputation as a trusted partner, passionate about crafting narratives that truly resonate. Read more about Green Purse here.

How well do you know your shoppers?

Our signature consumer insights services—Shopper Field Trips and Voice of the Shopper—deliver unmatched understanding of consumer behavior and retail trends.

Our Services

Public Relations

Growing market visibility through editorial coverage, expert visibility & influential events.

Consumer Research

Deepening consumer insights through shop-alongs & in-home ethnography.

Retail Marketing

Cultivating education and driving sales by collaborating with your retail partners on shopper marketing.

Consulting

Brainstorming sessions to explore fresh ideas for storytelling, PR and reaching shoppers at retail.

Why We Do This Work

Green Purse believes the most powerful stories start at the source—the people, places, and processes behind the products we enjoy every day. Whether it’s food grown on family farms, beverages crafted with heritage and expertise, or large-scale brands reaching millions of households, origin stories shape how we connect with what we consume. Our work is rooted in a deep understanding of agriculture, food, and beverage—combined with a passion for uncovering the unique qualities that make each brand’s journey worth sharing. From iconic products that define entire categories to niche offerings with distinct provenance, we help companies of all sizes bring their stories to life in ways that connect, inspire, and endure.